E-commerce website development has become a necessary evil for businesses looking to remain competitive in today’s market.
By 2024, it’s estimated that 95% of all purchases will be through the eCommerce platform.
Is your eCommerce website ready?
Developing an eCommerce website is the key to successful businesses selling products and services online? However, with so many companies vying for attention online, it can be hard to know where to start.
Your online store is your storefront and needs to be appealing and user-friendly. Here is a list of five things to successfully develop an eCommerce website.
Before that, let’s understand the eCommerce website-
What is an eCommerce Website?
“With the increasing online shopping craze, an eCommerce website has become necessary.”
An eCommerce website is an online store that enables customers to purchase products or services with few clicks. eCommerce websites are typically built using eCommerce platforms that provide a complete turnkey solution, including everything from website design and hosting to payment processing and order fulfillment.
Essential Things to Develop a Successful eCommerce website
Building an ecommerce store is not just about selecting a platform, drag-n-drop elements, and it is ready.
It might seem easy, but there is a considerable amount of work, from selecting the layout to user-friendly and multiple security features. Here are a few things to consider-
Online transactions are an essential part of the eCommerce business.
In the age of Apple pay, PayPal, and mobile wallets, it’s not acceptable for eCommerce to offer limited payment options.
50% of people abandon their purchase if they don’t see their preferred payment option.
Your eCommerce website must have flexible payment options to enhance customer experience and increase customer retention. Popular eCommerce options like WooCommerce connect their applications to multiple gateways to help facilitate business.
Here are some reasons to have multiple payment options-
- Make shopping easier for customers;
- Retain customers;
- Increase the scope of payment;
- Building trust and improving sales.
Customers are using multiple devices to interact with brands online. With just a few clicks and scrolls, customers can purchase products right away.
79% of smartphone users purchased online using their mobile devices; the numbers have increased compared to last year. That makes it crucial to have a mobile-ready ecommerce store.
But how do you make it mobile-ready?
Simply using Responsive design, right?
Ensure your website design is adaptable to different screen sizes, layouts, and resolutions. It helps you to put your front foot forward and provides a great browsing experience for website visitors.
Here are some reasons to have a responsive design-
- Improve user experience;
- Lowers bounce rate;
- Improve website SEO;
- Increase mobile traffic and reduce load times on multiple devices.
3.Personalized Shopping Cart Design
Shopping carts play a crucial role in maximizing your ecommerce revenue. It helps the buyers to review their selected product, modify it, add or remove products, and proceed further with their checkout.
The avg. online shopping cart abandonment rate is 69.89%, isn’t that costly for you?
The benefits of shopping carts are immense, from fast services to trustworthy pricing options; personalized shopping carts are an excellent option to unlock these features.
How to optimize shopping cart-
- Place cart button and icon on all pages;
- Create an overview of the product;
- Add transparency on the checkout page;
- Enable guest checkout;
- Create a secure payment page.
The key to finding the products they need quickly is offering users easy navigation. If customers don’t find what they’re looking for, they might never return to shopping.
The primary goal of your eCommerce store is to simplify customers’ search, find products, and make them user-friendly. Remember, good navigation helps customers spend less time finding products and smoothly access your online store.
If your store is easy to navigate, it will improve sales and lower the bounce rate. Ensure you have easy-to-navigate menus on your eCommerce website so customers can easily navigate between categories and search for products.
As your store grows, the concern about privacy and security increases. eCommerce security is crucial to protect your store from malware and the transactions that happen on it.
More than 90% of businesses face a data breach.
An unsecured website creates a bad reputation for Google and its consumers. Not so long, Google started flagging the websites without SSL certificates and HTTP protocols.
Here are some ways to have a secured website:
- Install SSL certificate;
- Set up multi-factor authentication;
- Use HTTPS protocol.
To Wrap Up
Developing a successful ecommerce store requires careful planning and hard work.
There are a lot of things to consider when developing an eCommerce website. You need to hire a professional team of developers to help you design an efficient eCommerce store.
Want to take your eCommerce store to the next level? Our expert team of developers is here to help you out.